International cosmetics brand, cosnova Beauty, focuses on providing women with high quality products at affordable prices. In November 2016, they expanded into the premium segment by launching the L.O.V line. After a successful launch in Europe, cosnova Beauty wanted to expand the L.O.V brand into the United States. The team decided to leverage top-tier beauty influencers to help build awareness in their target audience.
cosnova Beauty engaged to Influencers by Launchmetrics to help activate expert beauty influencers who could create dynamic content that would feature the brand as an innovative beauty resource. It was important to not only highlight this point but showcase how the breadth of the L.O.V product line could fit the diverse needs of the US market.
The campaign’s central theme was how a fresh makeup look could help women feel confident and ready to take on the day.